HPBExpo 2027, Nashville, March 3-6
    • Why Attend
    • Badge Registration
    • Attendee Hotel & Travel
    • Nashville Visitor Information
    • Participating Companies
    • New Product Pavilion / Attendees’ Choice Awards
    • Expo Policies
    • HPBA Membership for Attendees
    • Programming
      • Schedule at a Glance
      • Opening Session
      • Fireside Chats
      • Retailer Roundtables
      • Expo Highlights Tour
    • Receptions & Awards
      • Industry Party
      • Ultimate Awards Show
      • Affiliate Receptions
      Policies
      • Ancillary Meetings & Events Policy
      • Suitcasing & Outboarding Policy
    • Education Program
    • Speaker Lineup
    • Manufacturer Training Sessions
    • Certification
    • Considering Exhibiting
      • Why Exhibit
      • Apply to Exhibit
      • New Product Pavilion Entry
      • Exhibit Floor Plan
      • HPBA Membership for Exhibitors
    • Plan Your Show
      • Badge Registration
      • Exhibitor General Information
      • Exhibitor Deadlines
      • Exhibitor Service Manual
      • Exhibitor Insurance Requirements
    • Travel & Resources
      • Exhibitor Hotel & Travel
      • International Visitors
      • Exhibitor Marketing Toolkit
      • Exhibitor Newsletters
      • Fraudulent Offer Warning
  • Sponsors
  • Media
Register Apply to Exhibit
    • Why Attend
    • Badge Registration
    • Attendee Hotel & Travel
    • Nashville Visitor Information
    • Participating Companies
    • New Product Pavilion / Attendees’ Choice Awards
    • Expo Policies
    • HPBA Membership for Attendees
    • Programming
    • Schedule at a Glance
    • Opening Session
    • Fireside Chats
    • Retailer Roundtables
    • Expo Highlights Tour
    • Receptions & Awards
    • Industry Party
    • Ultimate Awards Show
    • Affiliate Receptions
    • Policies
    • Ancillary Meetings & Events Policy
    • Suitcasing & Outboarding Policy
    • Education Program
    • Speaker Lineup
    • Manufacturer Training Sessions
    • Certification
    • Considering Exhibiting
    • Why Exhibit
    • Apply to Exhibit
    • New Product Pavilion Entry
    • Exhibit Floor Plan
    • HPBA Membership for Exhibitors
    • Plan Your Show
    • Badge Registration
    • Exhibitor General Information
    • Exhibitor Deadlines
    • Exhibitor Service Manual
    • Exhibitor Insurance Requirements
    • Travel & Resources
    • Exhibitor Hotel & Travel
    • International Visitors
    • Exhibitor Marketing Toolkit
    • Exhibitor Newsletters
    • Fraudulent Offer Warning
  • Sponsors
  • Media
Register to Attend Apply to Exhibit

Exhibitor Badge Registration

Exhibitor Badge Registration

Register Your Booth Staff

Exhibitor badges are required for all personnel working at HPBExpo27. Register now and pick up badges onsite beginning Wednesday, March 3.

Dates
March 3–6, 2027
Exhibits Open
March 4–6
Badge Pickup
From Wednesday, March 3
Start Registration Apply to Exhibit

Contracted exhibitors only. If you have not yet secured exhibit space, apply to exhibit before registering for badges.

Complimentary badges
2
per 100 sq. ft. of exhibit space

Every exhibitor gets two badges for every 100 square feet purchased. HPBA members get two more, and pay less for any additional badges.

See badge rates
Before You Start

Three Things to Know

All exhibitors must complete badge registration to access the HPBExpo27 exhibit hall, events, and sessions.

Registration is not automatic

Companies signed up to exhibit are not automatically registered for badges. Booth staff need to be registered here, by name, before the show.

Members: have your ID ready

Your two extra complimentary badges and the member rate for additional badges are applied when you register with your HPBA member ID. Membership for exhibitors.

Customers register as attendees

Exhibitor badges are for your employees and their family members only. Customers and attendees register under their own company name through Attendee Badge Registration.

Rates

Badge Allotment & Rates

Complimentary badges scale with your booth. Additional badges are available for purchase, and the rate depends on when you register.

2
Complimentary badges per 100 sq. ft.

For every exhibitor, member or not.

+2
Additional complimentary badges

For HPBA member exhibitors.*

Registration window Non-Member Exhibitors additional badges HPBA Member Exhibitors additional badges
Early-BirdThrough December 7, 2026 $199 per badge $79 per badge
StandardDecember 8, 2026 – March 2, 2027 $249 per badge $99 per badge
On-siteMarch 3–6 in Nashville $299 per badge $119 per badge

*Manufacturer, Associate, Retailer, Service, Distributor, and Independent Sales Rep HPBA members. Membership must be current at the time you register. All rates are per person, in US dollars.

Start Registration Join HPBA & Save
Badge Usage

Who Can Use an Exhibitor Badge

Exhibitor badge allotments are exclusively for exhibitor employees and their family members. HPBExpo27 is not open to the public.

Exhibitor badges are for

Employees of the exhibiting company
Their family members
Not for customers or attendees

Customers and attendees must register as an attendee under their own company name. HPBA member and non-member badges are available for attendees.

For further explanation, review the Suitcasing Policy.

Included With Your Badge

Learn While You’re Here

Expert-led sessions on the show floor, and the chance to sit an NFI or CSIA exam in the same trip.

Free Education Sessions

Sessions designed to give you a competitive edge, right on the show floor. Earn CEUs, gain actionable insights, and develop specific skills that help you stay ahead in a rapidly evolving market.

Included with every exhibitor badge.

HPBExpo Education

Certification Review Courses & Exams

In addition to the free education program, HPBExpo27 hosts NFI and CSIA certification review courses and exams. Courses and exams are purchased separately from the provider, not with your badge.

Review courses Wednesday and Thursday, March 3 and 4. Exams run through Friday, March 5.

Certification at HPBExpo27
Stay Alert

Protect Yourself From Fraudulent Offers

Unauthorized companies may contact exhibitors claiming to represent HPBExpo, offering hotel rooms, or selling attendee and contact lists. None of them are connected to the show.

Maritz, Official Provider, Registration & Housing
Official Provider

Maritz is the only official registration and housing provider

Badge registration and hotel reservations for HPBExpo27 are handled by Maritz, and only Maritz. If another company contacts you offering registration, rooms, or travel for the show, they are not endorsed by the show and agreements with them are not protected by event management.

Report any unauthorized solicitation to your organization and to Maritz. Official hotel block.

Attendee and contact lists

As with many trade shows, unauthorized companies may contact HPBExpo exhibitors claiming to represent HPBExpo or offering attendee and contact lists for purchase. These organizations often use misleading language or omit key details to appear legitimate. Please be aware:

  • No affiliation with HPBExpo: these companies have no connection to HPBExpo and do not have access to our attendee database. Any lists they offer are either fabricated, compiled from publicly available information, or part of a scam.
  • HPBExpo does not sell attendee data: HPBExpo does not sell attendee lists, contact information, or any other database details.

We strongly advise against purchasing any list from individuals or companies claiming to have access to HPBExpo data. If you receive such solicitations, please:

  • Do not engage with or respond to these offers.
  • Forward the emails or communications to exhibits@hpba.org so that we can address the issue and take necessary legal action.

Your security and trust are our priorities. We appreciate your cooperation in helping us combat these fraudulent practices. More on fraudulent offers.

The Fine Print

Policies & Questions

Policies

Exhibitors agree to review and follow all policies in place for HPBExpo27, including the suitcasing and outboarding policy.

HPBExpo Policies

Registration Questions

Trouble with the form, a badge that needs changing, or a question about your allotment?

registration@hpba.org
Nashville, March 3–6, 2027

Get Your Team Badged

Register your booth staff now for the best rate, then book your rooms in the official hotel block.

Start Registration Hotel & Travel Attendee Badges

HPBA is committed to giving your company the best experience. This includes show management working alongside you to maintain the integrity of our show and protect our exhibitors from suitcasing. In accordance with our official suitcasing policy, suppliers, manufacturers, and business service providers may only attend HPBExpo by exhibiting and/or sponsoring.

See our Suitcasing Policy
Get in touch

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