Owner/Operator
Embers Fireplaces & Outdoor Living
Trevor Andruss is a hearth industry professional with Embers Living and a well-known content creator, reaching more than 87,000 followers on YouTube. Through his videos, Trevor educates homeowners and industry professionals alike on fireplaces, stoves, outdoor living products, and installation best practices—bringing clarity, transparency, and real-world insight to a space that can often feel complex. By strategically using social media to build trust, answer customer questions, and showcase products in real-world settings, Trevor has successfully leveraged digital content to drive customer engagement, leads, and sales. His hands-on experience, approachable style, and commitment to sharing practical knowledge have made him a trusted voice in the hearth and outdoor living community.
Using Social Media to Drive Sales: Turning Content Into Customers
Thursday, March 19, 2026, 2:15-3:15 PM
Today’s hearth and outdoor living customers are doing their research long before they walk into a showroom—and social media plays a critical role in shaping buying decisions. In this session, Trevor Andruss of Embers Living shares how he has used educational, trust-based social media content to position his business as a local authority and drive real sales results.
Drawing from hands-on experience and a YouTube audience of more than 87,000 followers, Trevor will break down how dealers can use video and social platforms to answer customer questions, overcome objections, shorten the sales cycle, and stand out in competitive markets. Attendees will leave with practical, easy-to-implement strategies for using social media as a true sales tool—not just a marketing channel.
