This 60-minute session is designed to help service businesses finally crack the code on marketing that actually drives profit. You’ll learn how to identify and track the right lead sources, separate tire-kickers from true buyers, and align your marketing with your Ideal Customer Profile so every dollar works harder. Through real-world examples, easy scoring techniques, and practical tools like dashboards and mobile apps, you’ll walk away with a clear plan to focus on quality leads, share the right data across your team, and turn raw numbers into revenue-boosting action. This isn’t theory—it’s a proven roadmap to stop wasting money on the wrong leads and start building happy, lifelong customers.