We all know that recruiting people from Gen Z to join the hearth industry is both crucial and difficult. So how do we get more young people to jump on board? And, once they’re on our teams, how do we inspire them to be their very best? Contrary to popular belief, the answers to these questions don’t involve more money, flexible schedules, or extra PTO (though those perks never hurt). Instead, hiring and inspiring Gen Z comes down to practicing sincerity, prioritizing morality, providing meaning, and developing fortitude. Some might see this as idealistic, but it’s actually incredibly practical, and it’s rooted in Matt’s experiences working with thousands of young people for over a decade. If you’re struggling to recruit, train, and motivate the next generation of your staff, don’t miss this course.