Sean Coffey

Marketing Manager
Regency Fireplace Products

Bio

Since 2018, Sean has been an integral part of Regency Fireplace Products, serving as the company’s Marketing Manager. He began his journey at Regency as a Copywriter but quickly advanced to senior roles, using his expertise to transform Regency’s digital team and marketing department with cutting-edge tools and techniques. Before joining Regency, Sean honed his skills at Vancouver-based marketing agencies, where he worked with clients across industries such as law, healthcare, manufacturing, and technology. These experiences provided him with a diverse set of technical and communication skills, including expertise in omni-channel marketing, SEO, user experience (UX), website analytics, marketing automation, and digital advertising. This broad foundation has allowed him to bring innovative ideas to the hearth industry, transforming how Regency connects with its customers.

Session Info

The Marketing Flywheel: How Automation Creates Sustained Growth
Thursday, March 19, 1:00 – 2:00 PM

In today’s competitive fireplace industry, hearth retailers need a marketing strategy that not only drives traffic but also sustains growth year-round. Whether your showroom is buzzing or in a quieter season, the key to continuous success lies in the “marketing flywheel”—a concept that involves investing in marketing automation and making sustained efforts to keep momentum going to generate consistent returns. At Regency, we’ve implemented this concept both globally and locally—applying it to grow our business and helping our dealers build smaller, self-propellant flywheels of their own.