President
WhyFire and The Fire Time Network
Tim Reed is the President of WhyFire, LLC and The Fire Time Network, where he helps hearth industry leaders take control of their sales process. Starting as an installer and later moving into sales and leadership, he grew his company’s retail division by millions while building a strong team. Now, he travels across North America teaching businesses how to market effectively and making it easy for customers to buy. His YouTube videos, digital magazine, and The Fire Time Podcast have become go-to resources, helping thousands rethink their approach and grow in a changing industry.
Making the Shift: How Our Industry Stays Relevant in the Years to Come
Thursday, March 19, 8:30 – 10:00 AM
The last five years have reshaped the hearth, outdoor living and barbecue industry in ways few could have predicted. Today’s customers are more informed, more selective, and ha more purchasing options than ever before. What worked a decade ago won’t be enough for the decade ahead.
This candid, forward-looking panel will explore how specialty retailers, distributors, and manufacturers must evolve to stay relevant in a changing economy. From the rise of direct channels and shifting buyer expectations to shrinking incidence rates and increasingly complex products, we’ll examine what’s fundamentally different about today’s landscape, and what that demands of all of us.
Rate Installations to Maximize Revenue—and the Schedule
Thursday, March 19, 1:00 – 2:00 PM
Many retailers schedule their jobs based on the order they’ve been sold in—rather than what’s best for their company. When this happens, schedules get pushed out, callbacks and return trips are rampant, and many customers with the best jobs leave to buy elsewhere. This course will teach you to rate your jobs based on attractiveness and difficulty so you can maximize your schedule—and profitability.
Master the Sales Process in Your Company
Saturday, March 21, 11:30 AM – 12:30 PM
A lot of businesses are stuck with average performance from their sales people because they don’t have a standard to train to. But by adopting a sales process—and documenting it—companies have a launchpad for incredible sales growth. This class will teach you the basics of establishing a sales process in your company and explain why it’s so essential for training, teaching, and maximizing the performance of your salespeople. This is the secret to maximizing your sales in the midst of any economy.
