Jennifer Zink

Marketing Manager
SCHOTT

Bio

Jennifer Zink is a seasoned marketing strategist with over 25 years of experience at the intersection of technology, communications, and brand building. From launching campaigns for GE Appliances to navigating digital transformation at Kroger, she’s led teams through industry shifts with creativity and grit. Now at SCHOTT, a global leader in specialty glass, Jennifer brings a sharp focus on innovation, using AI and digital tools to drive smarter, more agile marketing. Her career is a testament to adaptability, proving that understanding your audience, and your technology, is key to staying relevant in a constantly evolving world.

Session Info

Demystifying AI Marketing Tools: Simple Strategies for Success
Thursday, March 20, 11:45 AM – 12:45 PM

Artificial Intelligence isn’t just for big companies. It’s game-changing for the self-employed and small businesses trying to keep up in a technology-driven world. This session will help demystify AI and show how you can harness its power to streamline marketing, create compelling content, personalize customer experiences, and work smarter, not harder. You’ll walk away with real tools, trusted resources, and practical strategies you can implement immediately… without needing to become a tech expert.