Hannig Marketing Inc.
Deborah Hannig, President and Independent Sales Representative of Hannig Marketing Inc., represents Valor Fireplaces and Z-Flex chimney systems in the Pacific Northwest and Alaska. With 33 years in the hearth industry, she started by managing her family’s retail store before spending two decades as a manufacturer’s representative for brands like Town & Country Fireplaces, RSF, and Jotul North America. As a board member of the Northwest Hearth Products Association (NWHPBA) and the Puget Sound Clean Air Agency Advisory Council, she is a dedicated advocate for hearth retailers and installers.
Making the Shift: How Our Industry Stays Relevant in the Years to Come
Thursday, March 19, 8:30 – 10:00 AM
The last five years have reshaped the hearth, outdoor living and barbecue industry in ways few could have predicted. Today’s customers are more informed, more selective, and ha more purchasing options than ever before. What worked a decade ago won’t be enough for the decade ahead.
This candid, forward-looking panel will explore how specialty retailers, distributors, and manufacturers must evolve to stay relevant in a changing economy. From the rise of direct channels and shifting buyer expectations to shrinking incidence rates and increasingly complex products, we’ll examine what’s fundamentally different about today’s landscape, and what that demands of all of us.
