The last five years have reshaped the hearth, outdoor living and barbecue industry in ways few could have predicted. Today’s customers are more informed, more selective, and ha more purchasing options than ever before. What worked a decade ago won’t be enough for the decade ahead.

This candid, forward-looking panel will explore how specialty retailers, distributors, and manufacturers must evolve to stay relevant in a changing economy. From the rise of direct channels and shifting buyer expectations to shrinking incidence rates and increasingly complex products, we’ll examine what’s fundamentally different about today’s landscape, and what that demands of all of us.