The Moment of Truth

The Moment of Truth

Converting Shoppers to Buyers: In challenging times, you can’t afford to let a single sale slip through your fingers. You spend a lot of money and energy to draw prospect to your door. So then what? If your store and sales people don’t make them feel welcome and don’t give them good reasons to buy from you…NOW, all of that money and effort will have been wasted. From that all-important first impression to walking the prospect (physically and conversationally) through the sales process, you’ll regularly close more, and larger ticket sales. The only way you get a return on your investment in marketing is to turn the prospects it creates into buyers, get them to come back to buy time and time again, and make them talk you up to their friends. The tools and tips in this program will help you make it happen.


  • See your store through the prospect’s eyes, a look you may not have seen yet…
  • Identify their physical path, plus where and how to engage them…
  • Learn Five Traits of a Superstar Sales Associate – a great guide for hiring, training…even your own sales development.

Speaker:  Larry Mersereau
Promo Power

Date(s) - Wednesday, 03/05/2014
8:30 am - 10:00 am

Salt Palace Convention Center, Room 251C


  • Elective
  • Young Guns

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