Replacing Worn Out Factory-Built Fireplaces: A Golden Sales Opportunity
There are a rising number of factory-built fireplaces in American homes that are damaged or may have outlived their useful lifespan. In some cases the homeowner simply wants a different look, fuel type or something more efficient. There are also a multitude of units with no replacement parts available which requires the replacement of the dated unit. This category has one of the largest potential sales volume within the hearth industry today and in the future. The potential sales volume exceeds the potential of the builder market. However to enter this market, and be successful, you will need the ability to market the service, qualify the client, conduct a sales presentation, quote and then carry out a successful and profitable installation. Consumers are actively looking for retailers and contractors who can fulfill their needs in this phenomenal market. Join industry trainer Jerry Isenhour as he brings the secrets of this exciting opportunity based on his background as a retailer and fireplace installing company who was one of the industry pioneers in this endeavor. Gain from his experience of working in this market and start reaping significant benefits.
Speaker: Jerry Isenhour
Date(s) - Wednesday, 03/05/2014
10:30 am - 12:00 pm