Sponsorship & Show Guide Advertising

Make the most of your time, efforts and energies at HPBExpo and push your brand recognition to a higher level by becoming a 2016 Sponsor!

Your involvement at HPBExpo 2016 doesn’t have to be limited to your booth space – with any of our sponsorship opportunities; you have the change to reinforce your message to a captive and qualified audience.

If you have any questions, please contact us today:

Stacy Bowdring
(703) 522-0086 x 137 P
(703) 548-3733 F
bowdring@hpba.org

Dana Gilbertson
(703) 522-0086 x 162 P
(703) 548-3733 F
gilbertson@hpba.org

 

 

 

Sponsorship Opportunities

REGISTRATION AREA:
Bus Drop Off Door Clings

Exhibitor: $1,800 / Non-Exhibitor: $2,160

Display your company message on a single-sided window graphic (24” x 24”) and visible to attendees exiting the main bus drop off entrance. Twenty-four clings are available and are positioned below the crash bar.

Reference the Freeman Artwork Instructions on how to submit artwork.
Escalator Floor Cling

Exhibitor: $3,000 / Non-Exhibitor: $3,600

Available for two sponsors. Cling is positioned at the bottom of the escalators leading attendees to Expo meetings and education sessions. Maximum dimensions are 16’ w x 4’ h.

Reference the Freeman Artwork Instructions on how to submit artwork.
Escalator Runner

Exhibitor: $3,000 / Non-Exhibitor: $3,600

Available for two sponsors. Runner is placed on the steps located between the escalators leading attendees to Expo meetings and education sessions. Dimensions are 11 ¾” w x 71’ h.

Reference the Freeman Artwork Instructions on how to submit artwork.
Indoor banners

Exhibitor: $3,000 / Non-Exhibitor: $3,600

Promote your presence by hanging a company banner along the Main Entry Concourse of the exhibit hall. Banner size is based on location and is being made by Freeman Decorating. Fifteen possible locations available.

Sponsor requirements: supply artwork.

Reference the Freeman Artwork Instructions on how to submit artwork.
Lanyards

Exhibitor: $1,000 / Non-Exhibitor: $1,200

Three sponsors can advertise their company name and/or booth number on the lanyards distributed in the registration area for attendee badges.

Sponsor requirements: supply No-Twist Double Bulldog Clip style lanyard. No other style will be accepted. Sponsor will be contacted regarding the quantity to supply.
Pens in Registration

Exhibitor: $500 / Non-Exhibitor: $600

Two sponsors can supply 500 pens each with company logo and/or booth number which will be placed on counters throughout the registration area.

Sponsor requirements: supply pens with company logo and booth number.
Product Literature Bags

Exhibitor: $1,000 per 1,000 / Non-Exhibitor: $1,200 per 1,000

Four sponsors can promote their company by supplying Expo bags with company logo and/or booth number for attendees. Company may include product literature. Bags are placed on racks throughout the registration area and main entrance to the indoor exhibit hall.

Sponsor requirements: supply bags with company logo and booth number.
Rotating Ad Kiosk

Exhibitor: $1,900 per panel / Non-Exhibitor: $2,280 per panel

Sponsors can market their company’s show message on a free standing, backlit rotating kiosk panel (there are three panels per kiosk). Kiosks are positioned throughout the Registration Lobby and Main Entry concourse.

Sponsor requirements: supply production ready artwork in eps format (size: 46-7/16” w x 67-1/8” h).

Reference the Freeman Artwork Instructions on how to submit artwork.
INDOOR EXHIBIT HALL:
Cyber Café

Exhibitor: $5,000 / Non-Exhibitor: $6,000

An Internet station is prominently located on the show floor providing attendees the ability
to check their email and access the Internet. One company can provide personalized mouse pads, paper, screen saver, etc. for the email station. Each station monitor will highlight company website as the homepage. Overhead signage with company name or logo will be provided.

Sponsor requirements: supply company logo and web site address.
Image unavailable
Indoor Exhibit Aisle Signs

Exhibitor: $4,500 / Non-Exhibitor: $5,400

Three companies can promote their logo and/or booth location on front and back aisle signs (12’h x 5’w vertical; double-sided), alternated in the indoor exhibit hall.

Sponsor requirements: supply company logo and/or booth number.

Reference the Freeman Artwork Instructions on how to submit artwork.
Indoor Exhibit Carpet Logo

Exhibitor: $800 per logo / Non-Exhibitor: $960 per

Promote your booth with a 3’ x 3’ carpet logo placed on the indoor exhibit aisle carpet in a high-traffic area (i.e. lounge areas, and restaurants).

Sponsor requirements: supply artwork.

Reference the Freeman Artwork Instructions on how to submit artwork.
Mobile Charging Stations

Exhibitor: $1,800 / Non-Exhibitor: $2,160

Sponsors can market their company’s logo and/or booth with a free standing charging station. Station provides eight lockers with two oversized; six lockers hold up to three phones, and the two oversized can hold larger devices. Stations will be positioned throughout the exhibit floor.

Sponsor requirements: provide company logo that will be backlit and a 15 minute audio/video loop is optional.
OUTDOOR BURN AREA:
Outdoor Banner

Exhibitor: $3,000 / Non-Exhibitor: $3,600

Promote your presence by hanging a company banner along the fencing of the Outdoor Burn area. There are 3 available - Size is 3’ h x 7’ long size with two on the Julia Street side and one on the Convention Center Blvd side.

Reference the Freeman Artwork Instructions on how to submit artwork.
Image unavailable
e-BRANDING:
HPBExpo Show App

$500 - $12,000 (based on selected sponsor option)

An opportunity to put your company’s information into the hands of the buyers. As the show’s official app, sponsor can choose from Title Sponsor, Display Banner Ad, Interactive Floorplan, Inbox Alert, and Text Message options. The app allows attendees to schedule and manage exhibitor appointments, browse the exhibitor list and floor plans, view and manage education and events, collect exhibitor brochures and add notes. Registrants will also receive important show messages sent out by HPBExpo 2016.

The app remains live for a year after the show.
Online Registration Banner Ad

Exhibitor: $3,000 / Non-Exhibitor: $3,600

Act Now! Registration opens September 1st!
With 79 percent of registrants registering online, one company can promote their company web site and/or booth location by placing a company banner ad on the main page of the attendee online registration program.

Sponsor requirements: supply banner ad.
EXTERNAL BRANDING:
Bus Route Promotion

Exhibitor: $2,800 per bus / Non-Exhibitor: $3,360 per bus

The route will consist of 10 sponsor buses running between five routes during peak Expo hours. The buses run to and from designated hotels in the HPBExpo housing block and the Ernest N. Morial Convention Center. Each company’s artwork will be placed along the entrance side (2’ x 34’ sign). Sponsors may also supply product literature to place on seats.

Sponsor requirements: supply artwork and product literature.

Mobile App Sponsorship Opportunities

Go mobile. Attract more qualified buyers to your booth! The HPBExpo 2016 Mobile App boasts advanced planning tools and interactive maps that makes it easy for buyers to learn about your company, your featured products, your show specials — and direct them straight to your booth. Click here to read more about the mobile app sponsorship opportunities.

The HPBExpo 2016 Mobile App is the next generation marketing tool that helps you:
• showcase your products
• be seen by potential buyers
• standout from the competition
• complement your other marketing strategies

AdFormBlueButton

Show Guide Advertising Opportunities

Publication Date: March 2016
Space Reservation Deadline: January 22, 2016
Material Deadline: January 29, 2016

AdFormBlueButton


Premium Positions
SizeExhibitor
Pricing
NON-Exhibitor
Pricing
Inside front
cover
$4,050$4,860
Inside back
cover
$4,050$4,860
Back cover$4,200$5,040

Preferred Positions
Exhibitor
Pricing
NON-Exhibitor
Pricing
$3,800$4,560

Standard Positions

SizeExhibitor
Pricing
Full Color
Non-Exhibitor
Pricing
Full Color
Exhibitor
Pricing
Black/white
Non-Exhibitor
Pricing
Black/white
Two page
spread
$5,200 $6420$4,420$5,304
Full page$3,250$3,900$2,760$3,310
1/2 page$2,250$2,700$1,910$2,290
1/4 page$1,000$1,200$775$930
Size
Two page
spread

Exhibitor
Pricing
Full Color

$5,200

Non-Exhibitor
Pricing
Full Color

$6420

Exhibitor
Pricing
Black/white

$4,420

Non-Exhibitor
Pricing
Black/white

$5,304
Size
Full page

Exhibitor
Pricing
Full Color

$3,250

Non-Exhibitor
Pricing
Full Color

$3,900

Exhibitor
Pricing
Black/white

$2,760

Non-Exhibitor
Pricing
Black/white

$3,310
Size
1/2 page

Exhibitor
Pricing
Full Color

$2,250

Non-Exhibitor
Pricing
Full Color

$2,700

Exhibitor
Pricing
Black/white

$1,910

Non-Exhibitor
Pricing
Black/white

$2,290
Size
1/4 page

Exhibitor
Pricing
Full Color

$1,000

Non-Exhibitor
Pricing
Full Color

$1,200

Exhibitor
Pricing
Black/white

$775

Non-Exhibitor
Pricing
Black/white

$930


Logo Listings (Logo by company listing)
ColorBlack & White
$500$300

*Not available to Non-Exhibiting companies.


Dimensions

Show Guide Add-Ons

The on-site Show Guide is picked up by all attendees in the registration area. Here are some other great ways to promote your booth and brand.


Belly Band
Exhibitor
Pricing
NON-Exhibitor
Pricing
$5,000$6,000

Available to one sponsor. Be the first to be seen on the only printed Show Guide distributed at the show. The Show Guide is used by attendees during and after the show. Please contact the number listed under Advertising Preferred Materials for dimensions.


Bookmark
Exhibitor
Pricing
NON-Exhibitor
Pricing
$5,000$6,000

Available to one sponsor. Dimensions are 3 1/2” w x 13” l; double-sided, and includes a 3 1/2” x 4” perforation that can be used to collect attendee contact information by offering a drawing that would ask the attendee to return the card to your exhibit booth. Sponsor requirements: High res PDF w/bleeds and crops (limited to 4-color image).


Map
Exhibitor
Pricing
NON-Exhibitor
Pricing
$2,500
each map
$3,000
each map

The indoor exhibit floor and outdoor burn area exhibit maps are tipped-in to the Show Guide. Four sponsors can promote their company by sponsoring the indoor or outdoor exhibit area map. Please contact the number listed under Advertising Preferred Materials for available locations and dimensions.

Advertising preferred materials

Matching Colors

The HPBA Showguide is printed with process colors (combination of cyan, magenta, yellow and black ink). Any PMS or RGB used will be converted, resulting in a color shift. To ensure that the color is correct, it is recommended that you convert the PMS or RGB to CMYK. For Metallic Ink: Contact publisher for rates.

Layout

Ad should be created at 100 percent. This should correspond to sizes above.

Bleed Ads

For full-page ads and two-page spreads keep important elements such as type a minimum of .375” away from the trim. Then add .125” all around for bleed. This is to ensure nothing is trimmed off that is important to the integrity of the design.

File Format

The HPBA Showguide is produced 100 percent computer-to-plate at 150 line screen/300 dpi with a closed-loop color management system. Press Quality PDF files are the preferred file format for file submission. Careful attention must be paid to the proper creation of Press Quality PDF files (print-ready, high resolution with embedded fonts and graphics) to ensure that they will reproduce correctly. No crop marks are needed.
Printer is not responsible if they print.

Publisher is not responsible for errors due to improper file preparation.

Items to Check for…
  • All fonts are supplied or embedded
  • No Pantone or RGB colors
  • Images are Hi-Res (300 ppi)

 

Shipping Instructions
  • FTP Website upload: www.hearthandhome.comClick the button “Send Us Files” (located at the top of the webpage), then follow instructions.

 

Maximum file accepted is 60MB
  • E-mail: production@villagewest.comMaximum file accepted for E-mail is 15MB

 

Production Questions?

Contact Erica Paquette at
1-800-258-3772
Email: production@villagewest.com

How to Submit Order Form

Fax: (703) 548-3733 (Credit Cards Only)

Email:
Stacy Bowdring: bowdring@hpba.org
Dana Gilbertson: gilbertson@hpba.org

Mail:
Attn: HPBExpo Advertising Sales
1908 Mt. Vernon Ave., 2nd Floor
Alexandria, VA 22301

AdFormBlueButton

Download the app!

Enhance your show experience and
download the HPBExpo App today.

Download the app now!

Join Our Email List: