Sponsorship & Show Guide Advertising

Make the most of your time, efforts and energies at HPBExpo and push your brand recognition to a higher level by becoming a 2017 Sponsor!

Your involvement at HPBExpo 2017 doesn’t have to be limited to your booth space – with any of our sponsorship opportunities; you have the chance to reinforce your message to a captive and qualified audience.

If you have any questions, please contact us today:

Stacy Bowdring
(703) 522-0086 x 137
(703) 548-3733 F
bowdring@hpba.org

Dana Gilbertson
(703) 522-0086 x 162
(703) 548-3733 F
gilbertson@hpba.org

 

 

Sponsorship Opportunities

REGISTRATION AREA:
Bus Drop Off Door Clings

Exhibitor: $1,150 / Non-Exhibitor: $1,380

Display your company message on a single-sided window graphic (24” x 24”) visible to attendees entering the main lobby from the bus drop off. Twelve clings are available and are positioned below the crash bar.

Reference the Freeman Artwork Instructions on how to submit artwork.
Escalator Runner

Exhibitor: $2,450 / Non-Exhibitor: $2,940

Available to four sponsors. Runner is placed down the middle of the escalators leading attendees to Expo meetings and education sessions. Dimensions are 530" x 16.5" or 532" x 16.5" depending on location selected. The two locations are either to Level 3 from Level 2 near meeting room 206 or to Level 3 from Level 2 near the Info. Desk.

Reference the Freeman Artwork Instructions on how to submit artwork.

Indoor banners

Exhibitor: $3,450 / Non-Exhibitor: $4,140

Promote your presence by hanging a company banner along the Main Entry Concourse of the exhibit hall. Banner size is 27' x 15' horizontal; single-sided . Seven possible locations available.


Sponsor requirements: supply artwork.

Reference the Freeman Artwork Instructions on how to submit artwork.


Lanyards

Exhibitor: $1,500 / Non-Exhibitor: $1,800

Four sponsors can advertise their company name and/or booth number on the lanyards distributed in the registration area for attendee badges.

Sponsor requirements: supply No-Twist Double Bulldog Clip style lanyard. No other style will be accepted. Sponsor will be contacted regarding the quantity to supply.
Pens in Registration

Exhibitor: $500 / Non-Exhibitor: $600

Two sponsors can supply 500 pens each with company logo and/or booth number which will be placed on counters throughout the registration area.

Sponsor requirements: supply pens with company logo and booth number.
Product Literature Bags

Exhibitor: $1,000 per 1,000 / Non-Exhibitor: $1,200 per 1,000

Four sponsors can promote their company by supplying Expo bags with company logo and/or booth number for attendees. Company may include product literature. Bags are placed on racks throughout the registration area and main entrance to the indoor exhibit hall.

Sponsor requirements: supply bags with company logo and booth number.
Rotating Ad Kiosk

Exhibitor: $1,900 per panel / Non-Exhibitor: $2,280 per panel

Sponsors can market their company’s show message on a free standing, backlit rotating kiosk panel (there are three panels per kiosk). Kiosks are positioned throughout the Registration Lobby and Main Entry concourse.

Sponsor requirements: supply production ready artwork in eps format (size: 46-7/16” w x 67-1/8” h).

Reference the Freeman Artwork Instructions on how to submit artwork.
Digital Monitor Video Ad

Exhibitor: $2,200 / Non-Exhibitor: $2,640

Five sponsors can promote their company with a 20 second video loop. Three of the 55" monitors are located throughout the registration concourse, and two are located on Level 2 where the Education Sessions will be held.

Sponsor requirements: provide 20 sec video in wmv.

Reference the GWCC Artwork Instructions on how to submit artwork.
Column Wrap

Exhibitor: $3,100 / Non-Exhibitor: $3,720

Seven sponsors can promote their company and product with a column wrap. Columns are positioned indoors along the Registration Concourse. Size of column wraps to be determined by decorator.

Sponsor requirements: supply artwork.

Reference the Freeman Artwork Instructions on how to submit artwork.


Railing Cling

Exhibitor: $1,000 / Non-Exhibitor: $1,200

Five sponsors can promote their company logo/and or booth number with a railing cling (55" x 38"). Railings are located on Level 2 and overlook registration.

Sponsor requirements: supply artwork.

Reference the Freeman Artwork Instructions on how to submit artwork.


INDOOR EXHIBIT HALL:
Cyber Café

Exhibitor: $5,000 / Non-Exhibitor: $6,000

An Internet station is prominently located on the show floor providing attendees the ability
to check their email and access the Internet. One company can provide personalized mouse pads, paper, screen saver, etc. for the email station. Each station monitor will highlight company website as the homepage. Overhead signage with company name or logo will be provided.

Sponsor requirements: supply company logo and web site address.
Indoor Exhibit Aisle Signs

Exhibitor: $4,500 / Non-Exhibitor: $5,400

Three companies can promote their logo and/or booth location on front and back aisle signs, alternated in the indoor exhibit hall (sponsor area is 5'w x 3'h).

Sponsor requirements: supply company logo and/or booth number.

Reference the Freeman Artwork Instructions on how to submit artwork.
Mobile Charging Stations

Exhibitor: $2,000 / Non-Exhibitor: $2,400

Two sponsors can market their company with a 90 second video loop and static ad that is placed on the pedestal of the free standing station. Each station provides 10 outlets. Stations will be positioned in the Cyber Café lounge area and lounge located near the exhibit floor restaurant.

Sponsor requirements: Provide 90 sec video in wmv or mp4. The static ad dimensions are 1366 x 768 pixels 96 dpi) and file format jpg, bmp, or eps.

Reference the GWCC Artwork Instructions on how to submit artwork.


OUTDOOR BURN AREA:

Outdoor Walkway Ad

Exhibitor: $2,000 / Non-Exhibitor: $2,400

Display your show message and booth number on a free standing structure
(40 ¼” w x 54 ½” h; double-sided) along the walkway leading to Outdoor Burn Area exhibits.

Sponsor requirements: supply artwork.

Reference the Freeman Artwork Instructions on how to submit artwork.

e-BRANDING:
HPBExpo Show App

$500 - $12,000 (based on selected sponsor option)

Go mobile. Attract more qualified buyers to your booth! The HPBExpo 2017 Mobile App boasts advanced planning tools and interactive maps that makes it easy for buyers to learn about your company, your featured products, your show specials — and direct them straight to your booth.

The HPBExpo 2017 Mobile App is the next generation marketing tool that helps you:
• showcase your products
• be seen by potential buyers
• standout from the competition
• complement your other marketing strategies

Listed below are the available mobile app options:
Standard Listing—FREE
Featured Exhibitor—$500 *
Home Page Banners—$3,000 *
Rotating Banners—$2,000 *
Product Category Banners—$1,000 *
Map Banners—$1,500 *
Special Announcements & New Products Alert—$800
Full Screen Ad—$1,000
Title Sponsor—$12,000

*Ask your Sales Associate! Discounts to these options may apply!

Online Registration Banner Ad

Exhibitor: $3,000 / Non-Exhibitor: $3,600

Act Now! Registration opens September 1st!
With 80 percent of registrants registering online, one company can promote their company web site and/or booth location by placing a company banner ad on the main page of the attendee online registration program.

Sponsor requirements: supply banner ad in GIF or JPG at 1140 x 300 pixels.
 width=
EXTERNAL BRANDING:

Bus Route Promotion

Exhibitor: $2,800 per bus / Non-Exhibitor: $3,360 per bus

The route will consist of 10 sponsor buses running between 2 routes during peak Expo hours. The buses run to and from designated hotels in the HPBExpo housing block and the Georgia World Congress Center. Each company’s artwork will be placed along the entrance side (2’ x 39’ sign). Sponsors may also supply product literature to place on seats.

Sponsor requirements: supply artwork and product literature.

Reference the Kushner Artwork Instructions on how to submit artwork.
HPBExpo Headquarters Hotel Room Keys

Exhibitor: $7,000 / Non-Exhibitor: $8,400

One exhibitor can promote their company and booth number on the hotel keys distributed to HPBExpo guests at the headquarters hotel, the Atlanta Marriott Marquis in the HPBExpo Housing Block.

Sponsor requirements: supply artwork (limited to 4-color image).

Reference the PLI Artwork Instructions on how to submit artwork.

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Show Guide Advertising Opportunities

Publication Date: March 2017
Space Reservation Deadline: January 6, 2017
Material Deadline: January 13, 2017

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Premium Positions

 

SizeExhibitor
Pricing
NON-Exhibitor
Pricing
Inside front
cover
$4,050$4,860
Inside back
cover
$4,050$4,860
Back cover$4,200$5,040


Preferred Positions

 

Exhibitor
Pricing
NON-Exhibitor
Pricing
$3,800$4,560


Standard Positions

 

SizeExhibitor
Pricing
Full Color
Non-Exhibitor
Pricing
Full Color
Exhibitor
Pricing
Black/white
Non-Exhibitor
Pricing
Black/white
Two page
spread
$5,200 $6420$4,420$5,304
Full page$3,250$3,900$2,760$3,310
1/2 page$2,250$2,700$1,910$2,290
1/4 page$1,000$1,200$775$930
Size
Two page
spread

Exhibitor
Pricing
Full Color

$5,200

Non-Exhibitor
Pricing
Full Color

$6420

Exhibitor
Pricing
Black/white

$4,420

Non-Exhibitor
Pricing
Black/white

$5,304
Size
Full page

Exhibitor
Pricing
Full Color

$3,250

Non-Exhibitor
Pricing
Full Color

$3,900

Exhibitor
Pricing
Black/white

$2,760

Non-Exhibitor
Pricing
Black/white

$3,310
Size
1/2 page

Exhibitor
Pricing
Full Color

$2,250

Non-Exhibitor
Pricing
Full Color

$2,700

Exhibitor
Pricing
Black/white

$1,910

Non-Exhibitor
Pricing
Black/white

$2,290
Size
1/4 page

Exhibitor
Pricing
Full Color

$1,000

Non-Exhibitor
Pricing
Full Color

$1,200

Exhibitor
Pricing
Black/white

$775

Non-Exhibitor
Pricing
Black/white

$930


Logo Listings (Logo by company listing)

 

ColorBlack & White
$500$300

*Not available to Non-Exhibiting companies.


Dimensions

 

 

Show Guide Add-Ons

 

The on-site Show Guide is picked up by all attendees in the registration area. Here are some other great ways to promote your booth and brand.


Belly Band

 

Exhibitor
Pricing
NON-Exhibitor
Pricing
$5,000$6,000

Available to one sponsor. Be the first to be seen on the only printed Show Guide distributed at the show. The Show Guide is used by attendees during and after the show. Please contact the number listed under Advertising Preferred Materials for dimensions.


Bookmark

 

Exhibitor
Pricing
NON-Exhibitor
Pricing
$5,000$6,000

Available to one sponsor. Dimensions are 3 1/2” w x 13” l; double-sided, and includes a 3 1/2” x 4” perforation that can be used to collect attendee contact information by offering a drawing that would ask the attendee to return the card to your exhibit booth. Sponsor requirements: High res PDF w/bleeds and crops (limited to 4-color image).


Map

 

Exhibitor
Pricing
NON-Exhibitor
Pricing
$2,500
each map
$3,000
each map

The indoor exhibit floor and outdoor burn area exhibit maps are tipped-in to the Show Guide. Four sponsors can promote their company by sponsoring the indoor or outdoor exhibit area map. Please contact the number listed under Advertising Preferred Materials for available locations and dimensions.

Advertising preferred materials

Matching Colors

 
The HPBA Showguide is printed with process colors (combination of cyan, magenta, yellow and black ink). Any PMS or RGB used will be converted, resulting in a color shift. To ensure that the color is correct, it is recommended that you convert the PMS or RGB to CMYK.

Layout

 
Ad should be created at 100 percent. This should correspond to sizes above.

Bleed Ads

 
For full-page ads and two-page spreads keep important elements such as type a minimum of .375” away from the trim. Then add .125” all around for bleed. This is to ensure nothing is trimmed off that is important to the integrity of the design.

File Format

 
The HPBA Showguide is produced 100 percent computer-to-plate at 150 line screen/300 dpi with a closed-loop color management system. Press Quality PDF files are the preferred file format for file submission. Careful attention must be paid to the proper creation of Press Quality PDF files (print-ready, high resolution with embedded fonts and graphics) to ensure that they will reproduce correctly. No crop marks are needed.
HPBA is not responsible if they print.

HPBA is not responsible for errors due to improper file preparation.

Items to Check for…

 

  • All fonts are supplied or embedded
  • No Pantone or RGB colors
  • Images are Hi-Res (300 ppi)

 

Instructions to Upload Files

 

  • FTP Website upload: www.hearthandhome.com. Then click the button “Send Us Files” (located at the top of the webpage), then follow instructions. Maximum file accepted for web is 60MB.
  • E-mail: production@villagewest.com. Maximum file accepted for E-mail is 15MB.

 

Production Questions?

 
Contact Erica Paquette at
1-800-258-3772
Email: production@villagewest.com

How to Submit Order Form

 
Fax: (703) 548-3733

Email:
Stacy Bowdring: bowdring@hpba.org
Dana Gilbertson: gilbertson@hpba.org

Mail:
Attn: HPBExpo Advertising Sales
1908 Mt. Vernon Ave., 2nd Floor
Alexandria, VA 22301

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